My Favourite Colour
If in doubt choose white. I always ask for prototypes to be seen in white as this is the most honest most neutral colour possible – it shows everything and hides nothing.
Recently I have then taken this one step further and pushed for the product itself to be shown in white. Of course there are many variations within this theme – different shades of white, warmer, cooler and then surface finish, i.e. level of gloss etc. which again has an effect on tone.